How To Use Fonts (And Why You Should Care)
Please refer to our Design Tips page under the Customer Service section of our site.
Presentation is crucial to all forms of communication–most of all when dealing with written communication. Unlike information conveyed personally, a written message is static. It must speak for itself. Expert communicators know that superb content is not enough. They know that to achieve truely effective communication one must pay equal attention to how the content is presented. Contrarily, untrained communicators don't realize that style can, often does, everride substance–and trash-cans nationwide brim with the remains of poorly presented documents. So how can you enhance the quality of your presentation? Start with the basics. And basically, the fundemental element of written communicationis the font.
The font is the interface between your ideas and your readers. Put simply, the font is the style of your typeface. Is it big, bold, crisp, underlined, or colored? Is it spaced well? Is it even legible?
When utilized well, a font or font mix accomplishes four things: 1) focuses attention, 2) enhances readability, 3) sets a tone, and 4) projects an image. Font is your first chance to really capture an audience, create a positive and lasting impression, and encourage continued interest. Remember though, while font can be used for positive results can create bad impressions.
To assist you here is a brief listing of useful font guidelines.
1. WATCH YOUR CASE
2. SIZE DOES MATTER
3. KEEP IT SIMPLE
4. BE CONSISTANT . . .
5. USE VARIETY WHEN NEEDED
6. ABOVE ALL ELSE: MATCH YOUR GOALS
Quikie Print & Copy Shops
PRINTING • COPYING • DIGITAL GRAPHICS • Cobblestone Village • 827 West Park Avenue • Ocean, New Jersey 07712 • 732-531-8860